Meet Jimmie.
Beyond luxury. Beyond time. Beyond.
From Singapore to Saigon, Brunei to Bangkok, Jimmie Tay has helped define the delivery of taste across Southeast Asia.
Not just what people wanted. But how they came to want it.
For over three decades, he has shaped the way rare objects are found, framed and felt. Watches, jewelry, and private treasures—curated not as commodities, but as commitments. Not just to style, but to story.
His journey began at The Hour Glass (1994 to 2004), where he rewrote the playbook for how prestige moves across borders. Quietly. Precisely. Intentionally.
Today, as a founding partner at the Bureau of Bad Decisions, Jimmie continues to work behind the scenes with brands, collectors, and clients across the region—building the future of luxury from the inside out.
Because in the hands of someone who truly understands it, time doesn’t just pass. It lingers.
Jimmie’s Character is Time.
Not just the mechanical. The personal. The precise.
The kind that lingers. The kind that can’t be skipped or scraped.
Jimmie understands that the most valuable luxury today isn’t speed or spectacle. It’s presence.
In a world built for frictionless everything, he chooses the meaningful delay. The pause. The anticipation that builds belief.
A watch doesn’t just tell time. It tells on you.
It holds memory. Marks intention. Measures who you were when you bought it, and who you became while wearing it.
This is the space Jimmie moves in. Where human friction becomes the last real signal.
Where authenticity, intelligence, and anticipation share a table. Not for nostalgia, but for what comes next.
This is relevance, told slowly.